J2O- new markets, great shelf life and brand appeal
Britvic's J2O premium juice drink is now able to reach new on-premise venues where glass is prohibited, such as vending, sports arenas, outdoor events and airlines. This is thanks to the protection, unbreakability and light weight of the novel PET bottle and closure supplied by Constar International Inc. a leading manufacturer of PET bottles.
J2O is a premium product requiring a bottle that would preserve it's premium quality. Constar provided the industry's most powerful product-protecting barrier, Oxbar™ oxygen scavenging technology, which gives the product a six-month shelf life.
This new packaging development and subsequent launch by Britvic is the conclusion of a fast-track joint development. We used our in-house development facility and engineering skills to produce this advanced package, giving Britvic the most appropriate PET solution for J2O to enter new markets. Constar's novel lightweight closure (PLP™ - Plastic Low Profile) enables a very low bottle finish weight, while providing a contemporary new look.
Britvic Soft Drinks added, "Constar has risen to the challenge of delivering a high quality package for a premium brand. The company's pro-active approach has helped take J2O into new markets."
